2026
    Adult learner scrolling TikTok on a smartphone
    Career-Bond
    North-West College
    Marsha Fuerst School of Nursing
    Success Education Colleges
    School Partner Overview

    Reach Enrollment-Ready Adults.
    At Scale.

    Career-Bond connects motivated adult learners with career training programs through organic content, precision matching, and real-time referrals.

    Acquire high-intent learners at 12–30× lower cost than Meta.

    Built for schools that grow enrollment.

    110K+
    TikTok Followers
    60M+
    Total Video Views
    94%
    US-Based Audience
    Success.edu Proposal, dated May 4, 2026
    1

    TikTok is not entertainment.
    It's a search engine.

    🔍 "Medical coding careers"
    🔍 "How long does phlebotomy training take"
    🔍 "HVAC certification near me"

    That's high-intent behavior — the same intent Google built a $200B business on. Except here, you can rank for it for free.

    When someone searches a career topic on TikTok, our videos surface in the results and populate the suggested-search rail — putting Career-Bond in front of your future students before any competitor gets a click.

    TikTok search for 'aphr certification' showing related autocomplete queries

    76% of our audience is 35+ — the adult career-changer most likely to enroll and complete a certificate program.

    Who We Reach

    An Organically Built Community of Adult Career Seekers

    Career-Bond has built one of the most engaged organic audiences of adult career seekers in the country — through short-form video on TikTok, where our CEO Darius has grown a following of over 110,000 followers with more than 60 million total views.

    These aren't passive consumers. They are actively searching: Which programs are worth it? How do I get funding? What can I earn without a 4-year degree? Career-Bond meets them at that moment of intent — and introduces your programs as the solution.

    EKG & Phlebotomy
    Medical Assistant
    Medical Billing

    Verified TikTok Audience Demographics

    Source: TikTok Creator Analytics — @rhymeswiththereheіs · Last 60 days
    Gender (last 60 days)
    Female78%
    Male22%
    Age (last 60 days)
    35-4427.7%
    55+24.6%
    45-5424%
    25-3419.6%
    18-244.1%
    ↑ 76.3% are 35 or older
    Why This Matters

    Our active audience skews toward career-changing adults aged 35+ — the exact profile most likely to enroll in short-term certificate programs and follow through to completion.

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    Cover — Reach Enrollment-Ready Adults