Become an Advertising & Marketing Professional
Create campaigns, build brands, and influence audiences across digital and traditional marketing channels.
What Is Advertising & Marketing?
The Advertising & Marketing program prepares students to design, execute, and evaluate marketing campaigns that drive awareness, engagement, and growth for organizations across industries.
Advertising & Marketing professionals work in fast-paced creative and analytical environments where they develop messaging, manage advertising platforms, coordinate campaigns, analyze performance data, and collaborate with creative, sales, and leadership teams.
What You'll Learn in Advertising & Marketing Training
Core Skills
- Campaign strategy and planning
- Copywriting and content creation
- Brand positioning
- Digital advertising platforms
- Audience targeting
- Media buying fundamentals
- Marketing analytics and reporting
- Presentation and communication skills
Safety & Compliance
- Advertising standards and platform policies
- Ethical marketing practices
- Data privacy awareness
- Brand compliance and messaging guidelines
Tools & Technology
- Google Ads and Meta Ads platforms
- Analytics tools such as Google Analytics
- Social media management tools
- Creative and content tools
- Marketing dashboards
Admissions Requirements for Advertising & Marketing Training
Most Advertising & Marketing programs have accessible entry requirements designed to help motivated students start their career.
Requirements vary by program and training provider. Career-Bond partners will confirm specific requirements during enrollment.
Certifications for Advertising & Marketing
This program prepares you for nationally recognized certifications that employers value.
Google Ads Certification
Exam Focus: Search and display advertising, campaign setup, targeting, optimization, and performance measurement
Meta Digital Marketing Associate
Meta
Exam Focus: Social media advertising fundamentals, audience targeting, creative best practices, and ad performance analysis
HubSpot Content Marketing Certification
HubSpot
Exam Focus: Content strategy, storytelling, inbound marketing principles, and performance tracking
Certification requirements vary by state and employer. Career-Bond partners will help you understand the requirements in your area.
Advertising & Marketing Salary & Job Outlook
Growth driven by continued expansion of digital advertising, e-commerce, and brand competition across industries
Career Outlook for Advertising & Marketing
Work Settings
Advertising agencies; Corporate marketing departments; Media and publishing companies; Digital-first brands; Creative teams
Advancement Path
Advance into roles such as marketing manager, brand strategist, digital marketing specialist, media planner, or creative lead
What Is the Difference Between Advertising & Marketing and Brand, Strategy & Digital Marketing?
TL;DR: Advertising & Marketing emphasizes campaign execution and promotion, while Brand, Strategy & Digital Marketing emphasizes long-term brand positioning and digital strategy
The Advertising & Marketing program focuses on creating and executing campaigns, writing ad copy, planning media, and managing advertising platforms to drive short- and medium-term results. Students learn how to promote products and services, test creative, optimize ads, and measure performance. Brand, Strategy & Digital Marketing programs place greater emphasis on brand identity, customer journey mapping, digital ecosystem planning, and long-term growth strategy. Choose Advertising & Marketing if you enjoy creative promotion and campaign work. Choose Brand, Strategy & Digital Marketing if you want to focus on brand-building and strategic digital leadership.
Campaign creation and advertising execution
Brand positioning and long-term digital strategy
Short to moderate
Moderate
Copywriting, media planning, campaign optimization
Brand strategy, customer journey design, digital planning
Google Ads; Meta; HubSpot
Strategy and digital marketing credentials
Agencies, in-house marketing teams
Brand teams, digital strategy groups
Ad platforms, analytics dashboards
CMS tools, analytics, planning frameworks
Marketing coordinator to advertising specialist
Strategist to senior brand or digital leadership roles
Creative promotion and hands-on campaign work
Strategic planning and brand growth leadership
Advertising & Marketing
Creative promotion and hands-on campaign work.
Brand, Strategy & Digital Marketing
Strategic planning and brand growth leadership.
Benefits of Advertising & Marketing Training
Advertising & Marketing Student Reviews
"My training helped me build real campaigns and understand how ads actually perform."
"Career-Bond matched me with a program that prepared me for agency-level creative and strategy work."
"I learned how to combine creativity with analytics—skills that helped me get hired."
Advertising & Marketing FAQs
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