CECU Conference • Tuesday June 23, 2026
Mastering TikTok Search: How Allied Health Programs Can Capture Adult Learners Organically on TikTok
Presented by
Darius Goldman
Founder & CEO, Career-Bond
@RhymesWithThereHeIs
career-bond.com • @RhymesWithThereHeIs
1
Agenda
What we'll cover.
1
Late to TikTok. Early to search.
2
Build an account that ranks.
3
TikTok Live: your secret weapon.
4
Measure what matters.
5
Amplify your organic.
6
Q&A
career-bond.com • @RhymesWithThereHeIs
The Problem
students search for careers before they search for your school.
Adult learners don't start with school names. They search the career first. Whatever shows up first shapes their entire decision.
By the time they research schools, they've already been influenced.
The issue isn't your ad spend.
It's that you're invisible at the exact moment intent forms.
career-bond.com • @RhymesWithThereHeIs
TikTok is not entertainment.
It's a search engine.
🔍 "Medical coding careers"
🔍 "How long does phlebotomy training take"
🔍 "HVAC certification near me"
That is high-intent behavior — the same intent Google built a $200B business on. Except here, you can rank for it for free.
career-bond.com • @RhymesWithThereHeIs
Section 1
Late to TikTok. Early to search.
career-bond.com • @RhymesWithThereHeIs
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